Recently formed Gunpowder magazine, an online publication aimed at 'the fashionable, knowledgeable and powerful', have featured JOI umbrellas this month. The review comes at a great time when the April showers couldn't be catching more people out in Britain. Thanks to Gunpowder and we wish them the best of British luck in the future.

Read their article here.

Founder Hamish Duncan and JOI umbrellas have been featured in this weekend's FT Life & Style supplement. There isn't a zoom feature on the site unfortunately, but if you'd like to read the full article then go to the FT site here.

JOI recently commissioned a new ceiling lamp for The Three Threads in EC1. Situated at the back of the store, the lamp is made from the Lundy by Jethro Haynes.

For those who don't know about The Three Threads concept store, you can find out all about it by visiting their site here. For address and contact details see the stockists page.

Look out for the new issue of Mens Health magazine, this month it comes featuring Stefan's JOI umbrella in their 'Inspiration' section.

Get one here.

Please note that the price advertised is at the time of print and includes our sale percentage reduction.

Love it or hate it, we need it! JOI boxes lovingly delivered all wrapped up in industrial cardboard.....mmmm

It's always better to get two presents rather than one, or sometimes it's nice to buy something for someone and keep the free gift you got with it! Well for this Christmas, JOI umbrellas are giving away a hand-screen printed poster of Jethro Haynes artwork with every purchase made between now and the 25th December.

Give an umbrella this Christmas, the perfect gift....

Available with both umbrellas;

Lundy, Womens walking length & German Bight, Mens walking length

You shouldn't believe it, but it's true, JOI umbrellas featured on another site -  fuk.co.uk

Whilst you're there, have a look at some scum! Nice shots....

Also on Highs Nobiety (US).

A quick note to say that Canoe agency have featured my umbrellas in their blog, see it here.

July's Grafik magazine came with a four page spread on artist Jethro Haynes, featured in their talent section. A mix of Jethro's varied work including his sculpture for Pointer footwear ad campaign, along with a shoe sculpture for the same brand as well as a JOI umbrella close-up.

It was late October 2006. I was standing in the rain in a Central London street, watching the shopper get drenched. As the downpour set in, umbrellas began to pop up left, right and centre, like grey flowers struggling to bloom, dull as the weather they were designed to repel. Suddenly, I had an epiphany. When did the umbrella, timeless design classic that it is, fall into such a soulless abyss of practicality?
 
After all, rain is a pretty integral part of British life. You might even call it an obsession, as the old stereotypes and clichés confirm. We mull it over, live by it and obsess about it. Sometimes, it’s as if we’re grounded by it, as if it touches something elemental about what it means to be British.
 
As I stood there, watching a smartly turned-out girl struggle with an over-sized golf umbrella, and a businessman vainly attempt to shelter beneath his wife’s tiny floral number, I realised that the umbrella, that most iconic and practical of inventions, is intrinsically linked to this. It’s a blank canvas of a product, open to experimentation, and yet it has lost its unique look and stylish properties. As the rain dripped down my face, I realised something had to be done.
 
And so it is, the first JOI umbrella range for 07-08 is launched. It wouldn’t have been possible without the artists, Jethro Haynes and Stefan Marx, and their limitless energy, excitement and belief in what we’re doing. A massive thanks also to Rose Choules and Gareth Skewis of Pointer Footwear, for picking me up when spirits were low and convincing me to see the idea through. And last but not least, thanks to the shops and stockists for believing in me. Here’s where to find them. Keep dry!